- the idea that internet and digital technologies have had a profound effect on the relations between media and individuals - the idea...

Theories of Representation – Stuart Hall The idea that representation is the production of meaning through language, with language...

Definition: the study of signs Denotation Definition: what we see when we look at an image (what it is) Connotation Definition: what we...

Albert Bandura is a famous psychologist who created the theory called the 'Media Effects' What is the 'Media Effects' theory? this theory...

George Gerbner is a professor of communications who founded the Cultivation theory in the 1960s, as a part of the Cultural Indicators...

Polysemia theory - multiple meanings/readings of text - audiences can have different reactions to a media text Preferred reading - how...