theory

bradburng17

Dec 12, 20221 min read

Clay Shirky - End of Audience theory

- the idea that internet and digital technologies have had a profound effect on the relations between media and individuals - the idea...

bradburng17

Dec 12, 20222 min read

Overview of representation theorists

Theories of Representation – Stuart Hall The idea that representation is the production of meaning through language, with language...

bradburng17

Nov 10, 20221 min read

Semiotics

Definition: the study of signs Denotation Definition: what we see when we look at an image (what it is) Connotation Definition: what we...

bradburng17

Nov 10, 20221 min read

Albert Bandura's 'Media Effects' Theory

Albert Bandura is a famous psychologist who created the theory called the 'Media Effects' What is the 'Media Effects' theory? this theory...

bradburng17

Nov 10, 20221 min read

George Gerbner's 'Cultivation' Theory

George Gerbner is a professor of communications who founded the Cultivation theory in the 1960s, as a part of the Cultural Indicators...

bradburng17

Nov 10, 20221 min read

Stuart Hall

Polysemia theory - multiple meanings/readings of text - audiences can have different reactions to a media text Preferred reading - how...