Tabloid
- huge images
- soft news - celebrity gossip, sport, TV, royal family etc
- informal language
- 'dramatic news'- to create a panic
- short articles - more image based
- stereotypes
-large headlines - bold, capitalised, sans serif font
- bright colours - dominantly red
- lots of adverts (aimed at target audience)
- cheaper price
- demographic - C2, D and E
- puns and jokes
- advertise competitions
Broadsheet
- serif font
- much smaller font in headlines and main articles
- text in columns
- formal language
- lots of content (more articles)
- few images
- long articles (more detailed)
- front page is plain
- hard news - political, serious, intellectual
- facts and figures give articles a well-researched and trustworthy tone
- more expensive price range
- demographic - A, B, C1
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