Definition: own/create media texts/products
Conglomerate
- company that owns subsidiaries
Oligopoly
- markets dominated by a small number of supplies
- examples of media organizations: BBC, ITV, Netflix, Disney, News Corp, Nintendo, Marvel, Guardian etc
- media texts can be used to inform, entertain, or promote ideas or products
- audiences can consume media texts in many different formats on a range of platforms
Traditional media: computer games, newspaper, music, magazines and comics, films, television, advertisements, radio,
New media: websites, blogs, vlogs, online games, podcasts, app
Media Convergence
- lets audience use one platform to consume various types of media texts
- media organizations use branding to help establish a brand identity that audiences can invest in and remain loyal to
- celebrity endorsement - actor interviews on chat shows just before a film release
- cross-media campaigns - advertising films on television, radio and the internet
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